The path to working with you needs to be crystal clear. Join this free live session and learn the exact funnel framework that turns interested strangers into committed, paying clients. No guesswork required.
Most coaches are talented. They know their craft. But they're invisible to the people who need them most. Not because they charge too much, but because the path to working with them isn't clear.
"People value things to the level of what they paid. But here's the thing: if the path to working with you isn't clear, most of them will never even take the first step."
Joe Speredon, CoachGridMost coaches market only to the tiny sliver already ready to buy. We will teach what actually happens inside your market and how to flip the game in your favor.
Your Total Market
They feel the discomfort (scattered business, stagnant growth) but haven't connected it to needing a solution yet. Your marketing can wake them up.
They're starting to recognize the pain. Content that names their specific struggle reaches them powerfully and positions you as the solution.
Researching, comparing, asking questions. A high-value content offer here is the bridge between curiosity and commitment.
Everyone's fighting for this group. That means it's a race to the bottom on price. When you educate your market, you own all 40%.
This isn't theory. It's the same framework Joe and Kirsten use with every CoachGrid client, taught live, with real examples, and room for your questions.
Understand the 4-tier market awareness pyramid and why speaking only to the 3% ready-to-buy is costing you at least 37% of your potential clients every month.
Learn how to get specific about who you serve, what they're actually struggling with, and why clarity on your avatar determines everything else.
Discover HVCOs: PDFs, webinars, quizzes, physical products. Learn which ones actually work for your specific audience.
See the complete funnel architecture from first touch to paid client, and understand the role each component plays in moving someone from unaware to invested.
Shift from pitching to teaching. Position yourself as a trusted advisor rather than another coach in a DM trying to sell something.
Walk through the same UVP process used in CoachGrid's 8-week program. Identify what makes you uniquely valuable, and how to articulate it.
Live Q&A included. Bring your real questions.
You're a coach or solopreneur who knows your value but struggles to communicate it in a way that converts
You've been posting consistently on social but it's not turning into clients or real revenue
You're starting a coaching business and want to build the right infrastructure from day one
You have an existing practice and want to stop relying on referrals and start generating leads consistently
You want to understand how funnels actually work. Not just buzzwords, but the real mechanics behind a client pipeline
You're tired of competing on price and ready to build around your unique value, not just your rates
"The coach's coach for brand-new and growth-stage offers."
Joe Speredon is a Life Strategy Coach, brand strategist, and co-founder of CoachGrid. His path into coaching came through his own season of crisis and self-discovery, where he discovered the transformative power of brotherhood, accountability, and mentorship.
That experience led him to found the Utah Men's Circle and later The Algiz Guard, traveling internationally and guiding thousands of men through their own healing and growth. Over six years running free circles 2–3 times per month, he learned something fundamental: people value what they invest in. That insight is the cornerstone of everything he teaches at CoachGrid.
Kirsten Davis
Co-Founder, CoachGrid
Kirsten is the systems and tech strategist behind CoachGrid. A former software engineering team lead who reported to a VP of Engineering, she now combines that technical depth with two years of coaching training under Alyssa Nobriga's Mastery Method program. She's also a certified Somatiq breathwork facilitator and has led women's circles. Most people have a breakthrough in their first session with her.
This webinar covers one pillar of an 8-week system built to take your coaching business from idea to operational, with the backend tech to match.
Joe and Kirsten's 8-week launch system for coaches who are serious about building a business with real infrastructure. Joe brings the positioning, messaging, and brand clarity. Kirsten builds the systems, tech, and everything that makes it run.
Attend the free training first. No pressure.
These landed in our inbox. We didn't write them.
I'm a sales guy. I wasn't going to be sold. Even though I knew in my heart I was going to commit, I put on a front. Now, at the end of the course, I would go back and pay double. It was amazing. Do yourself a favor and say yes to this so that Joe can help you say yes to yourself.
Working with Joe and Kirsten was highly valuable in creating a concrete roadmap for growing my online business. They walked me through what would have taken 6 months to a year on my own. They clearly understood my vision, believed in my brand, and their guidance was well worth the investment.
Thank you again for helping me get to this place. Couldn't have done it without you.
Kirsten Davis 🐐
Saved in client's phone as...
The GOAT
Two things will happen on this call: you'll learn exactly why your funnel isn't working. And you'll see what it looks like when it does.
We respect your privacy. No spam, ever. You'll receive the Zoom link via email.